Poof Goes The Norwalk Advocate
The Stamford Advocate has a spiffy new web site. Finally someone with a sense of design has taken control over there. But what happened to the Norwalk edition? Sadly a 404 when www.norwalkadvocate.com is typed in. The Stamford Advocate has also brought comments back.
Meanwhile, not to leave our hometown news journal out of it, The Hour has joined the blog world, with their newshound blog.
The media business is still a precarious one. There’s a real need for quality journalism, and yet the old way of developing ad dollars to support print publications is a hard one, when most people get their news online, and not necessarily by visiting web pages. Advertisers know this, and are seeking new ways of reaching new customers all the time.
The Stamford Advocate has basically conceded expanding their audience while The Hour has grasped that they need to widen their audience. My prediction is that The Hour has a better shot at navigating 2010 then the Advocate.